Thursday, April 23, 2009

"Gucci Joins the Green Movement"


Frida Giannini of Gucci has designed a limited edition t-shirt for a new film. The t-shirt was made using 100% organic cotton and natural dyes in recyclable packaging. The shirt is to honor a new film called "Home" by Yann Arthus-Bertrand and is funded by Gucci's parent company The PPR Group. "The film is a call to to action for all of us to play a part in protecting the plant for years to come", said Giannini. The t-shirt features the official "Home" logo with the Iconic Gucci interlocking G's while the back includes the name of each country featured in the film. Available in both men's and women's sizes and priced at $260 with all profits from the t-shirts donated to www.goodplanet.org. The t-shirts will be available at Gucci boutiques on May 25th.

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