Founded in 1996 by Amanda Briskin, Mimco is now firmly staked in the fashion industry as Australia's leading accessory brand. In 2000 Mimco was picked by key department stores and boutiques worldwide and the brand was being adopted by women around the world. The accessories obsession continued to grow with key players sitting up to take interest. From a Mimoco bag being seen on Sex and The City to providing the delegate bag at New York Fashion Week-Mimco was interpreting the fashion accessories industry in it's own style. Today Mimco s The only brand in Australia to effectively cross so many departments in fashion accessories totaling five categories: bags, Jewelry, Hair, accessories and Knitwear. Having recently opened it's 16th retail boutique in Melbourne's Chadstone, the southern hemisphere's leading shopping center-Mimco plans to roll out unique boutique environments that invite the customer in to experience and explore. No two stores are designed the same-each has it's own character and warmth. The retail boutiques also allow for smaller depths of limited edition products to fill the shelves. In August 2004, Mimco joined forces with Australia's leading fashion designers as a part of David Jones' exclusive lineup. Mimco was appointed as the sole Australian fashion accessory brand within the prestigious group, allowing a stylish, specific space where women can experiment and play with delicate jewels and divine bags. (Vogue Australia)
I can certainly understand why this brand has gained so much popularity.....their bags are unique as well as the time and attention given to detail. The jewelry designs are also a standout, as the pieces are eye catching, unusual and eclectic.